Imagine this, 435 Radio channels, Live steaming songs without the commercials. Thats, iRadio!

Motorola, Inc. offered a select group of media and content industry insiders a sneak peak of the forthcoming Motorola iRadio(TM) Solution at the DEMO@15! conference in Scottsdale, AZ.

iRadio will mobilize hundreds of commercial-free Internet radio channels and incorporate a user’s personal music collection to provide a listening experience for home, in the car, or on the go.

The service uses a high-speed Internet connection, and a mobile phone to offer listeners a continuous entertainment experience - you can start a song on your car radio at exactly the point where you stopped it on your living room stereo.

For music labels and producers, Motorola iRadio will offer a secure, direct way to reach consumers most interested in a specific recording artist or genre.

“I am really excited by how iRadio links the discovery of new music with the ability to purchase what you want when you want it,” said Ted Cohen, senior vice president, digital development and distribution, EMI Music.

Motorola plans to provide more information about iRadio later this year when the service becomes available to consumers.

“Digital entertainment should be accessible wherever the consumer wants it. With Motorola iRadio, consumers can enjoy a seamless, personal music experience as they move throughout their day,” said Mike Gaumond, Motorola vice president and general manager, media solutions. “By working with industry leaders, we’re providing the consumer with convenience, choice, and flexibility while still maintaining the security and quality of the digital content.”

On a different articles

Motorola has launched its subscription-based iRadio with 435 commercial-free radio channels. The company says the new subscription music service “seamlessly moves from home, to car stereo, to wireless headphones — powered from the one device you’re never without: your mobile handset.” Motorola is demonstrating the iRadio service at the 2006 International Consumer Electronic Show.

Motorola says iRadio’s initial 435 commercial-free channels cover genres and styles that “break the mold of competing radio services” including:

* Over 40 styles of Rock, from Grunge to Heavy Metal to Hair Bands to Classic Rock
* Twelve different Jazz stations, from the fusion sounds of Miles Davis to the smooth stylings of Lee Ritenour and David Sanborn
* Individual artist channels, such as 12 stations featuring the music of Nashville’s top Country stars
* Genre channels for every decade since the 1900’s
* Specialty channels spotlighting specific themes such as “1 Hit Wonders”, “Rockin’ Cowboys”, “Just Broke Up”, and “Angry Women”

“Motorola iRadio is truly a revolution in digital radio – offering more choice, higher audio quality than satellite radio, and features that allow listeners to identify and purchase the music they like” said Mike Gaumond, vice president and general manager, MotorolaDigital Media Services. “Today, we’ve taken a giant leap beyond traditional and

nternet-delivered radio by introducing a single service that incorporates incredible choice, the discovery of new music, impulse acquisition, and seamless portability.”

New Listeners for Clear Channel

iRadio has also sealed a deal with Clear Channel Radio to broadcast portions of the company’s content.

“Motorola iRadio lets us deliver top-rated talk content and custom music channels to listeners wherever they are throughout their day,” explains Jeff Littlejohn, executive vice president at Clear Channel Radio. “Whether they’re underground in a subway tunnel or traveling outside their local radio market, they can still take along their favorite Clear Channel Radio content. We believe iRadio is an important addition to the choices now available to consumers and the service has our unqualified support.”

Mobile Phone Infrastructure Wide

700 million mobile phones were sold worldwide in 2005, making the mobile phone a natural device to distribute music, talk and other digital content. Motorola says its iRadio unifies content that has historically been segmented across different devices and mediums, such as traditional radio, MP3 players, Internet radio and car audio. 24/7

Using Bluetooth® wireless technology, a user’s customized choice of content moves automatically from the phone, through the car stereo, across the home stereo system or on-the-go. When a call is received on the phone, the music is automatically paused, resuming after the call has been completed.

Proprietary Advantages

Unlike other radio services, iRadio’s proprietary technology frees it from bandwidth limitations. This means the service can offer a nearly unlimited selection of channels, and new ones can be added without removing older ones.

The Motorola iRadio platform also allows independent artists, radio personalities and talk show hosts to create their own iRadio channels. The Motorola iRadio Get Heard Network provides a digitally protected distribution channel for music and spoken word artists to expand their audiences and to be discovered by new listeners.

“Motorola has really raised the bar for consumer choice and portability,” said David Del Beccaro, president and CEO of Music Choice. “We’re thrilled to be a part of this radio revolution.”

Sounds Fantastic! but wait, whats the catch ? “iRadio will cost between $7 and $10 dollars-a-month.” BUMMER!!!

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